The table stakes. We’re grown-ups with decades (dec-ades) of experience counseling hundreds of clients in marketing, communications, and other strategic business challenges.

The raise. We’re professional writers, published authors, artists and designers. We’re world travelers, global citizens, and humanitarians. We’re explorers, investigators, and voracious consumers of information.

Our guts are strong, our contexts great, and our perspectives wide. We look far ahead and always think sideways, taking nothing for granted.

New Yorkers at heart, we move quickly to help identify and solve problems, constructing and delivering on strategic, pragmatic plans that affect change.  

Whether we’re helping you find your voice, or developing your wholesale network, we work as an extension of your team to make things happen. Resourcefulness is our superpower. Integrity is our credo. Efficient excellence is our game.


Formed in 2001, vendeloo is a bespoke, boutique-sized consultancy staffed exclusively with seasoned professionals.

We provide an intimate level of service for both emerging and well-established B2B, B2C, and B2H clients across myriad industries.

We limit the number of clients we consult with, and staff our consultancy exclusively with senior executives.

There is no single magical approach that works for all clients. Instead, we employ a collection of ever-evolving strategies and tactics to meet our client’s goals. We work hand-in-hand with every client to determine what those goals are and how best to reach them in the most cost effective-manner.


We offer a comprehensive portfolio of services, drawing on various disciplines, areas of expertise, and our international network of strategic partnerships and resources to full support our client’s needs:

management consulting

▪ Global Marketing Strategy
▪ Global Communications
▪ Strategic Partnerships
▪ Customer Experience

marketing & public relations

▪ Brand Development & Management
▪ Brand & Product Messaging
▪ Content Strategy, Development &
  Copy Writing
▪ Crisis Management
▪ Media & Analyst Relations
▪ Internal Communications
▪ Creative Ideation
▪ Company & Product Launches
▪ Thought Leadership Programs
▪ Social Media Strategy
▪ Event Management &
  Trade Show Support
▪ Speaking Opportunities & Awards
▪ Media Training



Founded in 2001 by Wendy Simmons, Vendeloo is staffed entirely by seasoned professionals with over 30 years of experience. 

wendy e. simmons

Wendy Simmons has built a 30-year career in management consulting, marketing and communications, helping companies of all sizes, across nearly every industry, identify and solve strategic business challenges and grow revenue.

In 2001, she founded Vendeloo, a boutique-size management and marketing consultancy focused on developing and implementing comprehensive marketing and communications strategies, identifying and fostering strategic relationships, and advising senior management on overall business strategy. Vendeloo has worked with diverse range of B2B, B2C, and B2H clients including BuiltNY, Ontrack Data Recovery, Maccabi Healthcare Services, Harper Collins, and Zanybandz.

From June 2017 through January 2018, she has concurrently served as Vice President of Corporate Marketing for Vendeloo client, Collinear Networks, helping brand the company and globally launch the company’s first technology solution.

From August 2006 through August 2016, she concurrently served as President and Chief Brand & Marketing Officer of MOSCOT, also a Vendeloo client, during which time she evolved the company from a small, local family retailer with two Manhattan-based stores selling third-party products, into a renown, multimillion-dollar, international fashion brand. She created the company’s brand identity, messaging and creative, and led all domestic and international marketing and communications efforts across all channels. In addition, she developed the domestic and international wholesale distribution networks, growing it to include over 1200 specialty stores in more than 60 countries, and six mono-branded MOSCOT retail shops, including three international locations.

Prior to forming Vendeloo, Wendy was Founder and President of Mindstorm Communications, a highly respected communications and marketing agency. Within two years, she grew Mindstorm to a team of 65 professionals and $7 million in annual revenue representing clients including Sony Electronics, Screaming Media, Cablevision, Silicon Graphics and Reebok, with offices in New York, San Francisco, Boston and Washington DC.

When Golin/Harris International, a wholly owned subsidiary of the Interpublic Group of Companies, acquired Mindstorm, Wendy served as Executive Vice President of the agency’s New York City office, leading the consumer and technology business-to-business practices, and serving as strategic counselor to key clients before leaving the agency to form Vendeloo.

Prior to starting Mindstorm, Wendy served as Senior Vice President at TSI Communications, one of the nation’s largest and most respected technology communications firms, where she led both the Sony and Business-to-Business account teams, representing close to 30% of TSI’s overall revenue. During her tenure at TSI, she tripled the Sony Electronics account to several million dollars per year and expanded the agency’s role to support all divisions of Sony Electronics including Sony Latin America. She also formed TSI’s Business-to-Business PR practice, and in less than three years, grew the practice to $2 million in revenue per year, working with nearly 40 companies in diverse areas of technology, both domestic and internationally.

Her first book, the best-selling, “My Holiday in North Korea; The Funniest Worst Place on Earth” was published on May 3, 2016 by RosettaBooks and by Simon & Schuster in 2017.  Her writing has also been published in Travel & Leisure, Huffington Post, Travel & Leisure, PopSugar, OnMogul, MSN, Yahoo, and other outlets. 

An award-winning photographer, her work has been the subject of solo and group shows in the U.S. and abroad and has been featured in media outlets worldwide. She has also owned a bar in Manhattan, worked for a lobbying firm on Capitol Hill, written a Japanese-language phrase book, and taught reading and math to the “smart kids” at a private school. She has extensive public speaking experience, including national and local broadcast and radio appearances.

Wendy graduated Summa Cum Laude and Phi Beta Kappa from George Washington University (with semesters spent in Spain and Japan) with a Bachelor of Arts degree in Political Science and a focus on Asian Studies and Japanese. Her Japanese is now terrible, but her Pig Latin is flourishing.

Wendy is an intrepid and passionate world traveler who’s explored nearly 100 countries and counting. Born in Washington, D.C., and after a lifetime spent living in New York City, she now calls New Orleans Garden District home.

Contact:; 917.327.6188


Following are a few of the clients we have worked with. A complete list of clients is available upon request.


Cablevision Systems Corporation

Challenge for the Children

Chateau Sew & Sew
Collinear Networks

Digital River

Fredericks of Hollywood

Harper Collins’ Inkpop

HGTV’s “Save My Bath”

Id Software

Leisure Society

Lower East Side Girls Club

Maccabi Healthcare Services


New York Makers
Ontrack Data Recovery
Prince Paul
Rainforest Alliance
Rose International
Screaming Media
Silicon Graphics
Sony Electronics
Symbol Technologies
Tommy Boy Records


For more information, please contact: